How Do Meme Coins Work (Beginner’s Guide)

Written by: Owen Blake
May 26, 2025

Meme coins are a playful yet puzzling part of the cryptocurrency world. For anyone new to digital assets or curious about the internet’s influence on finance, meme coins are worth understanding.

These tokens often begin as jokes or cultural references but can gain real market value and vast communities. Despite their humorous origins, meme coins have caught the attention of retail investors and meme culture enthusiasts alike.

Understanding how meme coins work, how they gain traction, and the risks they carry is essential for anyone curious about this part of the crypto landscape.

In this guide, we’ll explain exactly how meme coins work, what drives their popularity, and the risks you need to be aware of before jumping in.

Meme Coin Working: At A Glance

  • Meme coins are viral, community-driven cryptocurrencies with little or no intrinsic value.
  • They are easily created on popular blockchains and promoted through social media.
  • Their popularity is fuelled by internet trends, influencers, and speculative interest.
  • Based on hype and sentiment, prices can rise quickly and fall just as fast.
  • These coins are risky, with no guaranteed outcome or long-term stability.
  • Anyone interested should research thoroughly and be cautious with investments.

What Are Meme Coins?

Meme coins are cryptocurrencies inspired by internet jokes, pop culture, or social media trends. Unlike traditional cryptocurrencies created with clear use cases or economic goals, meme coins often begin as humorous or satirical experiments.

For a deeper dive into their cultural roots and technical quirks, you can check out what is a meme coin.

How Do Meme Coins Work
Source: Pinterest

They are known for having enormous total supplies, with individual coin prices often being fractions of a cent. This makes it easy for buyers to hold millions of tokens, even with a small budget, though the total value may still be low.

Meme coins are usually created and distributed with minimal technical barriers. Anyone can launch one using platforms like Ethereum or Solana.

How Do Meme Coins Actually Work?

Meme coins follow a basic process that allows anyone with technical access to create, launch, and promote them.

While their themes may be humorous, the steps behind the scenes follow common crypto mechanics, and this dynamic helps explain why people are buying meme coins even without traditional financial fundamentals.

How Do Meme Coins Actually Work
Source: Pinterest

Here’s how a meme coin works:

1. Token Creation

Developers create the token using a blockchain platform like Ethereum, Solana, or BNB Chain. Most use standard templates such as ERC-20 or BEP-20, which makes creation quick and easy, sometimes taking only minutes with the right tools.

2. Liquidity Setup

To allow trading, creators often fund liquidity pools on decentralised exchanges (DEXs) such as Uniswap or Raydium. This step ensures buyers and sellers can swap the token easily.

3. Token Distribution

Tokens are released to the public in different ways, through sales, airdrops, or direct availability on exchanges. Some coins launch without a clear roadmap, product, or utility.

4. Community Engagement

Online communities begin sharing memes and promoting the coin on platforms like X (formerly Twitter), Reddit, and Telegram. Influencers may boost visibility by posting about it.

5. Price Movement

As attention grows, demand increases, pushing prices up, often very quickly. This hype attracts more buyers, creating a cycle of speculation.

6. Dev Wallet Actions

If developers hold large shares of the coin, their actions, such as selling, can crash the price. This is sometimes referred to as a “rug pull.”

7. Longevity or Decline

Some meme coins fade once attention drops. Others evolve into more organised projects. For example, Shiba Inu developed its own DeFi platform and plans for utility.

How Are Meme Coins Created?

Creating a meme coin today is relatively simple, thanks to blockchain tools and token-launch platforms. Technical knowledge helps, but isn’t always required.

How Are Meme Coins Created
Source: Pinterest

Most meme coins are built on existing blockchains like:

  • Ethereum: Using the ERC-20 standard.
  • BNB Chain: Using the BEP-20 standard.
  • Solana: Using Solana Program Library (SPL) token formats.

Creators can deploy tokens with only a few clicks using services like Pinksale, DXSale, or Pump Fun. These platforms allow users to name their coin, set the total supply, upload a logo, and define features such as trading fees or burn rates.

Chef PEPE

There are various launch models:

  • Pre-mined tokens: Where the full supply is created at once.
  • Community distributions: Via airdrops or public allocations.
  • Token sales: Early participants can buy a portion of the supply.

Often, creators retain a large share of the total tokens. This can later influence the price, especially if they sell during hype-driven rallies.

While making a meme coin is easy, sustaining interest and community support is far more difficult.

How Meme Coins Gain Value and Go Viral?

Meme coins rarely gain value from technical use or financial fundamentals. Instead, their value comes from social factors: attention, emotion, and mass participation. This viral nature is a key reason many speculate on which meme coins will explode next in popularity and price.

  • Hype and Virality:
    Posts from influencers, viral memes, and online trends can create a surge of interest almost overnight. A single tweet can spark major price jumps.
How Meme Coins Gain Value and Go Viral
Source: Pinterest
  • Low Price Appeal: Holding millions of tokens for a small investment feels psychologically rewarding, even if the real value is low.
  • Quick Profit Hopes: Many people buy meme coins hoping for fast gains during viral surges.
  • No Real Valuation: Prices are rarely based on a product, service, or income; they’re driven by how many people want to buy and how quickly.
  • Tribal Loyalty: Some communities become extremely dedicated to their meme coin. Groups like the “SHIBArmy” or “DOGE supporters” promote and defend their coins passionately.
  • Shared Identity: Meme coins often act as digital symbols. Holding the coin shows you’re part of a specific internet culture or movement.

In short, meme coin value comes from collective belief and attention. Without utility to back it up, hype becomes the biggest asset and the greatest risk.

Examples of Major Meme Coins

Some meme coins have become widely recognised, attracting large communities and significant trading volumes. Here are a few notable examples:

Examples of Major Meme Coins
Source: Pinterest
  • Dogecoin (DOGE): Launched in 2013 as a parody of Bitcoin, Dogecoin features the Shiba Inu “Doge” meme. Despite its origin as a joke, it became one of the top cryptocurrencies by market cap and gained public support from figures like Elon Musk.
  • Shiba Inu (SHIB): Created in 2020 as an “experiment in decentralised community building,” SHIB runs on Ethereum and has evolved into a broader ecosystem. It includes other tokens (like BONE and LEASH) and platforms such as ShibaSwap and Shibarium.
  • Pepe (PEPE): Based on the internet meme character Pepe the Frog, PEPE launched in 2023 without a clear utility. It gained rapid attention online and surged in price before becoming highly volatile.
  • BONK: BONK is a dog-themed meme coin on the Solana blockchain. It gained popularity in 2023 for its community-led approach and integrations within Solana’s DeFi and NFT ecosystems.

These examples show how meme coins can go from jokes to high-profile assets, though often without lasting stability.

Why Should You Invest in a Meme Coin – Benefits

Investing in meme coins is highly speculative, but some people are drawn to them for various personal or strategic reasons.  It’s important to explore are meme coins a good investment to understand the motivations and risks behind these digital tokens.

This section outlines key considerations, not financial advice, to help readers think clearly before making any decisions.

Why Should You Invest in a Meme Coin – Benefits
Source: Pinterest

What Will You Get  By Investing in Meme Coins?

Investing in meme coins can offer more than just financial speculation. They often come with a sense of community, entertainment, and digital identity. This section explores what you might gain by participating in these quirky yet popular crypto assets.

What Will You Get  By Investing in Meme Coins
Source: Pinterest
  • Community Experience: Meme coin communities are often active, humorous, and welcoming. Some people enjoy the social and cultural aspect more than the investment.
  • Speculative Gains: When timed right, some investors have seen strong returns during periods of viral hype, though this is rare and unpredictable.
  • Low Entry Barriers: Many meme coins cost a fraction of a cent, making them accessible to people with limited capital.
  • Airdrops & Incentives: Some projects reward early participants with free tokens or exclusive perks, especially if you’re active in their online communities.

Reminder: While meme coins can offer entertainment and even short-term profits, they require caution, clear thinking, and a readiness to lose your investment.

Personal Meme Coin Investment Checklist

Before jumping in, take a step back and assess your goals, mindset, and risk level. This checklist will help you stay clear-headed in a hype-driven space.

  • Risk Tolerance: Only invest money you can afford to lose. Meme coins are volatile and may crash without warning.
  • DYOR (Do Your Own Research): Review the coin’s tokenomics, check if developers are transparent, and verify whether there’s enough liquidity to sell if needed.
  • Mindset Check: Treat meme coins as high-risk speculation, not part of a long-term strategy.
  • Exit Plan: Know when to sell before you buy. Avoid waiting for unrealistic price targets or being driven by FOMO (fear of missing out).

Risks of Investing in Meme Coins

Meme coins carry serious risks that every potential buyer should understand. Their appeal often hides the fact that they are highly unstable and largely unregulated.

Risks of Investing in Meme Coins
Source: Pinterest

1. Volatility

Meme coins can experience massive price swings in very short periods. This makes them attractive to traders, but also extremely risky for those expecting stability.

2. No Real Utility

Most meme coins serve no practical purpose beyond trading or entertainment. Without utility, there is little to support long-term value.

3. Rug Pulls

A common risk is that developers may suddenly sell off their holdings or drain liquidity from the project. This can leave investors with worthless tokens.

4. Whale Control

Large holders, sometimes including the creators, can control a significant portion of the token supply. Their actions, especially sudden sales, can drastically affect the price.

5. Lack of Oversight

Meme coins exist in an unregulated environment. There are no formal investor protections, and legal recourse is limited if something goes wrong.

Because of these risks, it’s important to approach meme coins with full awareness and a cautious mindset.

Meme Coins vs. Traditional Altcoins

Meme coins and traditional altcoins are both types of cryptocurrencies, but they differ significantly in purpose, behaviour, and value proposition.

Meme CoinsTraditional Altcoins
Primarily driven by internet culture, humour, and viral trends.Created with specific goals like smart contracts, DeFi, or scalability.
Often lack utility or clear roadmaps.Typically backed by technical development teams and formal whitepapers.
Valued based on hype, social media activity, and influencer promotion.Valued based on functionality, network usage, and long-term utility.
Attract investors motivated by FOMO (fear of missing out).Attract more research-driven and strategy-focused investors.

These differences show that while meme coins thrive on virality and community hype, traditional altcoins focus on long-term utility and development, offering distinct paths depending on an investor’s goals and risk appetite.

Meme Coins vs. Traditional Altcoins

While meme coins may offer short-term excitement, traditional altcoins aim to provide real-world use cases and long-term technological value.

Conclusion: Meme Coins Start As Jokes and Grow With Hype

Meme coins are a unique part of the crypto universe, more cultural than technical, more emotional than economic.

They reflect the power of internet communities and online trends to drive value, even without traditional fundamentals. Their popularity is rooted in collective belief, humour, and rapid speculation.

While some meme coins evolve into more structured projects, most remain highly volatile and short-lived.

Understanding how they work and what makes them risky is the best way to avoid getting caught up in the hype.

FAQs

Are meme coins real cryptocurrencies?

Meme coins are real digital tokens that operate on blockchains like Ethereum or Solana. However, they usually lack the utility or technical aims of more established cryptocurrencies.

How do I buy a meme coin?

You can buy meme coins through cryptocurrency exchanges, either decentralised (like Uniswap) or centralised (like Binance). You’ll need a crypto wallet and some base cryptocurrency (like ETH or SOL) to trade.

What’s the safest way to engage?

Only use trusted exchanges and secure your wallet with strong passwords and two-factor authentication. Never invest more than you can afford to lose, and beware of scams or fake tokens.

Why do meme coins disappear?

Many meme coins fade when hype dies down or the community loses interest. Some are abandoned by their creators, or collapse due to poor liquidity or rug pulls.

Do meme coins ever gain utility?

Some do. Projects like Shiba Inu have added DeFi services and platforms. However, most meme coins never develop beyond their initial meme-driven appeal.


About the Author

Owen Blake is a seasoned crypto analyst with over a decade of experience in digital assets and blockchain technology. He has collaborated with leading blockchain startups to craft impactful campaigns in the past. His passion for meme culture fuels his insightful commentary on the intersection of internet trends and cryptocurrency. His work prioritizes clear communication, transparency, and a no-hype approach that helps simplify the world of meme coins.