Rise of Meme Coins: How They Became Famous?

Written by: Owen Blake
June 10, 2025

The rise of Meme coins in 2025 has transformed what started as internet jokes into a legitimate cryptocurrency sector worth over $68.5 billion. 

These digital assets have evolved far beyond their humorous origins to become significant market players that attract both retail investors and institutional attention. 

What began as tongue-in-cheek experiments has morphed into a multi-billion-dollar ecosystem, drawing everyone from TikTok teens to Wall Street analysts.

This article examines the explosive growth of memecoins, exploring their evolution, market dynamics, investment potential, and the associated risks within this highly volatile asset class.

Rise Of Memecoins Summarized

Memecoins have taken the crypto world by storm, blending internet culture with digital finance in unexpected ways.

  • Memecoins have evolved from internet jokes to multi-billion-dollar crypto assets.
  • Dogecoin, Shiba Inu, and Pepe led the rise of this trend through community hype.
  • Their popularity is driven by social media, celebrity influence, and viral marketing.
  • Many memecoins now offer real utility, like staking and governance features.
  • Memecoins are inexpensive and readily available, attracting a broad base of new investors.
  • Extreme volatility, lack of intrinsic value, and scams pose significant risks to memecoins.
  • Despite market swings, memecoins remain a lasting part of the crypto ecosystem.

From Memes To Millions: The Evolution Of Memecoins

The memecoin phenomenon has undergone a remarkable transformation since its inception. 

From Memes To Millions
Source: Bitcoin.com

Dogecoin, launched in December 2013 as a prank by Billy Markus and Jackson Palmer, was the pioneer that mocked crypto hype with the “Doge” Shiba Inu meme. 

What started as a joke gradually gained serious traction through community engagement and viral marketing campaigns. 

Since then, memecoins like Shiba Inu, Pepe (which rose 7,000% in 17 days in 2023), and Dogecoin have pushed the Meme coin trend globally. 

The shift from humour-based tokens to those with actual utility has been remarkable, with many projects now incorporating them through staking mechanisms, governance features, and even Layer 2 solutions.

Since their early days, memecoins have become more accessible due to their affordability, ease of purchase on significant exchanges, and strong online communities. 

Simplified wallets and social media hype have also made it easier for new investors to enter the market. This accessibility explains why people are buying meme coins in such large numbers.

Why Are Memecoins Gaining Traction?

The explosive popularity of memecoins stems from several compelling factors. 

Here are some of the reasons why memecoins are gaining traction:

Influencer And Celebrity Power 

High-profile figures like Elon Musk have fueled rallies with a single tweet, driving speculative interest. 

Due to his substantial impact on the crypto space, what crypto does Elon Musk own remains a highly searched query among investors and enthusiasts alike.

Influencer and Celebrity Power
Source: Times of India

Low Entry Barriers

Meme coins are cheaper than well-known large-cap cryptocurrencies, such as Bitcoin, selling for as low as fractions of a cent, making them more accessible to a broader audience.

Low Entry Barriers
Source: Coinbase Offcial Website

This affordability encourages new and younger investors to participate in the crypto market. It also allows for higher volume purchases, increasing engagement and hype.

Utility Integration 

Modern memecoins now offer staking rewards, governance rights, and DeFi features, moving beyond pure speculation toward actual functionality.

These features make them more attractive to long-term holders. As utility increases, so does investor confidence, helping memecoins gain more legitimacy.

Top Memecoins Making Waves In 2025

The memecoin landscape in 2025 is dominated by several key players. 

Here are the top memecoins making waves in 2025:

Dogecoin (DOGE)

With a market capitalization of $28.475 billion, DOGE remains the largest memecoin, supported by institutional investors and potentially awaiting approval for an ETF.

Dogecoin (DOGE)
Source: Decrypt

Shiba Inu (SHIB)

Boasting a $7,241 billion market cap, SHIB features a comprehensive DeFi ecosystem, including Shibarium and active token burning mechanisms.

Shiba Inu (SHIB)
Source: Fast Company

Pepe (PEPE)

PEPE is the first major frog-themed memecoin, exhibiting remarkable growth since its 2023 launch, with a market cap of $4.60 billion. currently. 

Pepe (PEPE)
Source: Binance

Floki Inu (FLOKI)

FLOKI is accessible on over 20 exchanges worldwide and has built a strong community of more than 700,000 “Floki Vikings.” The current market cap of Floki Inu (FLOKI) is approximately $755.98. 

Floki Inu (FLOKI)
Source: CoinMarketCap

Dogwifhat (WIF)

The current market cap of Dogwifhat is approximately $820.43 million. Launched in November 2023, it quickly gained popularity for its fun branding and strong community support.

Dogwifhat (WIF)
Source: Decrypt

Many investors are now asking which memecoins will explode next, given the dynamic nature of this market. 

The Risks Behind The Hype Of Memecoins

Despite their popularity, memecoins carry substantial risks that investors must be aware of. 

Here are the risks behind the hype of memecoins:

Extreme Volatility

Investors in memecoins must sometimes experience extreme volatility, where their position might be up 50% in the morning and end the day at a 25% loss, only to see an 80% swing to the upside the next day. 

Lack of Intrinsic Value

Unlike more established cryptocurrencies, meme coins often lack intrinsic value or real-world utility, with their value primarily driven by community sentiment and social media buzz. 

Regulatory Uncertainties

While the new US regulation excludes memecoins from the definition of securities, the regulatory landscape remains uncertain globally. 

Pump-and-Dump Schemes

Market manipulators use pump-and-dump and rug-pull schemes to inflate coin prices, with fewer than 2% of tokens achieving sustainable market caps.

Where Can You Buy Meme Coins?

Understanding where to purchase memecoins safely is crucial for investors. 

Here are the top marketplaces from which you can buy memecoins:

Major Centralised Exchanges

Platforms like Coinbase, Binance, KuCoin, MEXC, and Gate.io allow users to trade popular memecoins with strong liquidity and security features.

Major Centralised Exchanges
Source: Coinbase Website

Decentralised Exchanges

Uniswap (Ethereum) and Raydium (Solana) enable direct wallet-to-wallet trading of memecoins without intermediaries.

Decentralised Exchanges
Source: Solana Website

Specialised Platforms

Sites like Moonshot by Dexscreener and Pump. Fun focuses solely on meme coin launches, catering to niche investors.

Specialised Platforms
Source: Moonshot Website

Presales And ICOs

Early-stage memecoins are often available through presales and initial coin offerings (ICOs), offering discounted entry for high-risk, high-reward investments.

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Will There Be A Fall Of Meme Coins Soon?

The sustainability of the memecoin market remains a subject of intense debate. 

The memecoin market has experienced a significant downturn, with a 56% decline in value since its peak in December 2024. 

According to some sources,  the total market capitalization of memecoins stood at $54 billion as of March 5, down from $124 billion as of December 5, 2024.

However, the market has shown resilience through multiple cycles. Bloomberg suggests that memecoin rallies now act as a market sentiment thermometer: 

When PEPE or WIF soar, a market top might be near. While individual projects may fade, the memecoin category appears established as a permanent fixture in crypto markets, driven by continuous community innovation and cultural relevance.

Should You Invest In Memecoins?

Investment in memecoins requires careful consideration and risk management strategies. 

As a general rule, it’s recommended to keep your crypto exposure to a small percentage of your overall investment portfolio, generally less than 5%. 

Successful memecoin investing requires assessing personal risk tolerance and conducting thorough due diligence on projects and teams. 

It’s also important to diversify across multiple assets rather than focusing on a single token, while staying updated with market trends and community sentiment.

Many experts emphasize understanding whether memecoins are a good investment based on individual financial situations and risk appetite.

Conclusion: The Rise Of Memecoins Marks Their Growth From Jokes To Major Crypto Assets

Memecoins have become a significant part of the cryptocurrency space, blending internet culture, community buzz, and investment excitement. 

It’s more than hype as it shows how younger generations are reshaping ideas of value and connection in the digital age.

While big profits are possible, this space is unpredictable. Therefore, it’s wise to stay grounded and protect your investments with sound strategies.

The key to success is staying informed, involved in the community, and managing risks wisely. If you’re diving into memecoins, go in with curiosity and caution.

FAQs 

Which meme coin will 1000x?

Predicting such high returns isn’t realistic given extreme volatility; focus instead on coins with strong communities, straightforward utility, and transparent development teams.

Will any meme coin reach $1?

It’s possible for low‑supply tokens, but most lack the sustained demand and market cap needed to maintain that price level.

How much is 1 meme coin?

Prices vary widely, some trading for fractions of a cent (e.g., around $0.0018 for MEME), while others cost several dollars depending on popularity and supply.

Do you have to pay taxes on meme coins?

Yes, in India, profits from memecoins are taxed at 30% plus cess and TDS, and must be reported even if there’s no gain.


About the Author

Owen Blake is a seasoned crypto analyst with over a decade of experience in digital assets and blockchain technology. He has collaborated with leading blockchain startups to craft impactful campaigns in the past. His passion for meme culture fuels his insightful commentary on the intersection of internet trends and cryptocurrency. His work prioritizes clear communication, transparency, and a no-hype approach that helps simplify the world of meme coins.